Teaching Tech the African Way
Building a bridge between world-class technical knowledge and the brilliant, ambitious minds of Africa and the global community. Education is the most powerful tool for economic and social empowerment.
Move beyond abstract theory to practical application rooted in African reality
Equip learners to become problem-solvers in their communities
Showcase startups, tech hubs, and innovators leading the charge
Deliver premium, world-class production quality
The "Why" Behind Tween Learning
We are enhancers, not just disruptors. Technology is a tool for enhancement of careers, businesses, and communities—not a replacement for traditional wisdom.
Africa's Premium Global Tech Education Platform - differentiating through cultural integration and career transformation
Educator & Brand Ambassador
Subject-matter expert who breaks down complex topics into digestible, engaging, and actionable lessons. You are a guide, mentor, and catalyst for "aha!" moments.
The human face of Tween Learning. Your presentation style, tone, and video quality directly shape learners' perception and trust in our platform.
Structured, purposeful lessons free of unnecessary jargon
Confident, human voice with genuine enthusiasm
Examples and stories that resonate with learners in Lagos, Nairobi, or Accra
Original, accurate, and ethically sound content
Production quality that matches teaching quality
End-to-End Learning Methodology
Job Placement Rate
Average Salary Increase
Every course must produce 3-5 portfolio-ready projects that serve as professional-quality proof of skill
Tailor Your Message
Age: 16-24
Focus on career launch and first-job skills
Age: 25-32
Focus on transition pathways and risk mitigation
Age: 28-35
Focus on leadership and global opportunities
Confident, Conversational, Clear
Vibrant • Practical • Human-Centered • African Innovation
Modern, Bold, and Trustworthy
#042E4D
Foundation - Depth, stability, knowledge. Use for primary backgrounds and key text.#0082D4
Innovation - Clarity and forward-thinking. Use for highlights, buttons, and links.#E35336
Energy - Warm accent. Use sparingly for warnings, key takeaways, and CTAs.#EFEFEF
Clean warmth - Use for text on dark backgrounds and light-mode aesthetics.Archivo Bold: Use for ALL headlines, titles, and emphasized text
Archivo Regular: Use for ALL body text, paragraphs, and captions
Never use any other fonts. Consistency is non-negotiable.
Framing, Lighting & Background
Goal: Soft, even light on face
Affordable: Window light (not direct sun)
Professional: Ring light or softbox
Ideal: Clean, neutral wall or tidy bookshelf
Colors: Grey, beige, or Prussian Blue
Avoid: Clutter, busy patterns, high-traffic areas
Place "twn." logo in bottom-right corner as semi-transparent watermark. Maintain clear space equal to the height of the "t".
Non-Negotiable Quality
Poor audio tells learners their time is not valued. Your audio must be pristine, clear, and professionally polished.
-16 LUFS (integrated) industry standard
Never exceed -3dB to prevent distortion
Zero tolerance - no hum, clicks, or echo
-28dB to -30dB below voice (barely audible)
Building Trust Through Connection
Smart Casual: Collared shirts, blouses, smart polos
Cultural Expression: Traditional jewelry or African print accents
Avoid: Logos, tight patterns, noisy jewelry
Look at the lens, not your screen
Place a sticker next to camera and speak to it
This creates direct connection with learners
Use local stories and examples. Connect M-Pesa to APIs, Twiga Foods to data logistics. Be vulnerable about your own learning struggles.
Video Production Standards
Minimum: 1920x1080 (Full HD)
Recommended: 2560x1440 or 4K
Standard: 25 or 30 fps
Screen Recording: 24 fps acceptable
Required: 16:9 widescreen
Container: MP4
Codec: H.264 / AAC 192kbps
[CourseID]_[Module#]_[Lesson#]_[Short-Title].mp4
Example: DS101_M02_L05_Pandas-DataFrames.mp4
Production-Ready Code Standards
Every line of code must meet the quality standard of a professional code review at a top tech firm. We're preparing learners for immediate job readiness.
Use Git Flow or Trunk-Based Development
Clear commit messages (imperative mood)
Demonstrate PR creation and review
Type at 40-60 WPM, explain as you go
Use mistakes as teaching moments
High-contrast themes, 80-120 char lines
Uniform Experience Across All Videos
Hook (0-30s): Compelling question or problem
Agenda (30-60s): Learning objectives
Main Content (6-8min): Core lesson with examples
Recap (60s): Key takeaway summary
CTA (30s): Direct to next step
Use: Simple cuts or crossfades only
Avoid: Gimmicky transitions (spins, whirls, page curls)
Authenticity & Ethics
"I Am Because We Are" - Frame success as a collective victory. Use "we" and "us" often. Highlight how skills create community opportunities.
Africa as Innovation Leader
Building with constraint fosters unparalleled creativity and efficiency
Create more resilient and widely adopted technologies
Native skill, not a learned adaptation
Skip legacy systems and build cutting-edge solutions
Don't just use African examples—use them to demonstrate leadership. Frame it as: "The world is learning from systems like M-Pesa" or "African blockchain solutions are pioneering new models for digital identity."
Learning for All
Every single video must have accurate, synchronized captions for accessibility, comprehension, and searchability.
Contrast: 4.5:1 ratio minimum
Font Size: Body text 24pt+
Color: Never use color alone to convey meaning
Speak clearly at moderate pace
Use diverse names across Africa
Person-first, empowering language
AI as Teaching Co-pilot
AI is not a replacement for your expertise; it's a powerful tool to amplify your impact, enhance personalization, and provide deeper learner support.
Content ideation and structuring
Script drafts and storyboards
Assessment creation and transcription
Focus on critical thinking and strategy
Teach AI-assisted project work
Emphasize human advantage: ethics, context, emotion
Setup & Test Before Recording
Polish Before Publishing
Your Commitment to Excellence
"I am a guide, a mentor, and a builder of potential. In every lesson, I pledge to bridge the gap between world-class knowledge and the brilliant minds of our learners. I will teach with clarity, lead with authenticity, and empower with relevance. My videos will not just inform; they will inspire, connect, and open doors. I am proud to represent Tween Learning, and I am committed to shaping the future of digital education, one lesson at a time."
Our Standard
Indistinguishable from Netflix or MasterClass
Our Mission
Clarity • Authenticity • Cultural Relevance • Integrity • Professionalism
Teaching Tech the African Way